The Do’s and Don’ts of Digital Business Cards

As with any new technology, there is a right and wrong way to use digital business cards. Some of the guidelines are set by the product’s industry or by government regulations, whereas others are just a matter of etiquette, protocol or common courtesy.

Digital business cards are relatively new to the marketplace and to use them successfully, we need to understand some important guidelines. Consider how these digital business cards do’s and don’ts can help you make the most of their benefits.

The Dos

• Do Use Business Etiquette When Using Your Digital Business Cards: As with physical business cards, it’s important to maintain proper etiquette when using digital business cards as well. Only send your digital business cards to those who will likely have use for it.
• Do Perform Research Ahead of Time: Prior to distributing your digital business cards, it only makes sense to consider those who are likely candidates to do business with. That means that you must perform good enough research beforehand. That way you will not spend your efforts on prospects who do not require your products or services.
• Do Prepare a Pitch: When sending out digital business cards, it’s great to add a note or a pitch along with your card before sending it to potential clients. That way it will allow them to better connect with you and it will increase user engagement.
• Do Show an Interest in Others: Before offering people your business card, showing an interest in them and what they do first, followed by requesting their business card typically causes many people to soon follow suit. They will then likely want information about you and will request your business card.
• Do Allow Others to See How Your Business Can Solve Their Problems: With so many advertisements and promotional tactics all around us, we often feel overwhelmed. By allowing potential clients to see how your product or service can solve their problems, you can make your card stand out from the rest and make potential customers more receptive to receiving your business card. Highlight on your business card how your product or service addresses specific client challenges and how they will be more likely to engage with it.

 The Don’ts

• Don’t Abuse the Use of Your Digital Business Card: Avoid abusing your business card by forwarding it to those who are not interested. This makes them feel inundated or as if they are receiving spam. Target prospects who are highly likely to benefit from your services.
• Don’t Over Complicate Your Card: With all of the software and technology available it’s easy to go overboard with your business cards. However, overdoing it can actually add confusion and make people feel more reluctant about contacting you. Especially if there are other options available for them to choose from.
• Do not add Multiple Specialties on One Card: Since digital business cards are basically free to create, create one card for each area of specialty unless they are related (such as accounting and taxes) otherwise you may not be taken seriously seen as an expert in your field.

Harnessing the Benefits of Digital Business Cards with L-Card

L-Card provides all the tools you need to present your business professionally and avoid potential pitfalls in the use of digital business cards. We offer a wide variety of templates based on industry best practices to guide your design and creation process. Make your networking efforts count by using our suite of solutions to get your business card design right the first time.